Projects shaped by professional practices in public relations.
This report analyzes Ben & Jerry’s 2025 social media performance with Google Trends and Brandwatch data, to show how the brand’s social activism drives engagement and visibility but also polarizes audiences, and offers five recommendations to rebalance its content toward product, community and broader reach.
This case study explores a crisis Poppi faced over consumer backlash to a campaign. I crafted a response strategy focused on transparency, clear messaging and engaging the community to rebuild trust and protect the brand’s reputation.
This presentation highlights the importance of public relations in managing misinformation, maintaining brand credibility and building public trust through transparent and effective communication.
This paper highlights my in-depth interview with Jason Morris at Inkhouse, where I gained valuable insights into agency life and best practices in media relations, strengthening my understanding of professional PR in real-world practice.
This proposed policy presentation analyzes jobs and economic development issues in Buffalo, New York, by evaluating key stakeholders and offering strategic, research-driven recommendations for practical solutions.